Review Community System

This is a system meant to promote an entire destination. It works well for a DMO (destination marketing organization) or an individual business working to develop their website into an authority portal.

This system requires considerable effort, creativity and energy. Potential Benefits include:

• High Quality Links that help you in SERP (search engine results placement).
• Improved SERS (Search Engine Results Saturation)
  
• Improved Recognition, Reputation and Branding
  
• Drive Quality Traffic directly to your website
• Seeding (the phenomenon where once the first post is made, people are more likely to add follow-up reviews)
  

Four Step System:

Pick a community-driven travel portal

• Choose one that lets you add links, photos, reviews.
• Choose one that lets you add new businesses.
  
• Become aware of how much you should contribute to be considered legit.
• Look for one that is more focused on the users that contribute than the individual businesses being reviewed.
  

Create a Profile

• Be Honest about who you are and your business interest.
• Talk about your plans to add value to your local business.
• Link to your own homepage from your profile.
• Goal: get a high-quality link to your homepage from your profile page.

Create Posts for specific topics

• Use your Posts as deep-linking opportunities... when possible, link to valuable interior pages of your website that support the topics you post about.
• Write helpful, insightful posts. Be original, funny and useful. Show your personality.
• Review local businesses, activities, attractions, etc.
• Goal: get some high-quality deep-links

Link to your profile and individual posts from additional sites

• Use social bookmarking sites like del.icio.us or Magnolia.
• Use free blogging, wiki and page-creationg sites that let you set up your own little mini-websites.
  
• Goal: Help search engines find and index the pages that you created and give them a bit of Page Rank.