tag:blogger.com,1999:blog-70906684136789037622011-04-21T12:33:55.429-07:00Learn to leverage the power of broad reaching travel-media sites and get the good links.Trent Blizzardhttp://www.blogger.com/profile/11635752093443379617noreply@blogger.comBlogger21100tag:blogger.com,1999:blog-7090668413678903762.post-89665682365057558402007-07-16T22:12:00.000-07:002007-07-25T09:26:16.291-07:00This is a system meant to promote an entire destination. It works well for a DMO (destination marketing organization) or an individual business working to develop their website into an authority portal.<br /><br />This system requires considerable effort, creativity and energy. Potential Benefits include:<br /><ul><li>High Quality Links that help you in SERP (search engine results placement).</li><li>Improved SERS (Search Engine Results Saturation)<br /></li><li>Improved Recognition, Reputation and Branding<br /></li><li>Drive Quality Traffic directly to your website</li><li>Seeding (the phenomenon where once the first post is made, people are more likely to add follow-up reviews)<br /></li></ul><span style="font-weight: bold;">Four Step System:</span><br /><br />Pick a community-driven travel portal<br /><ul><li>Choose one that lets you add links, photos, reviews.</li><li>Choose one that lets you add new businesses.<br /></li><li>Become aware of how much you should contribute to be considered legit.</li><li>Look for one that is more focused on the users that contribute than the individual businesses being reviewed.<br /></li></ul><br />Create a Profile<br /><ul><li>Be Honest about who you are and your business interest.</li><li>Talk about your plans to add value to your local business.</li><li>Link to your own homepage from your profile.</li><li>Goal: get a high-quality link to your homepage from your profile page.</li></ul><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_6VBNQgI5vVA/RqUnN30wf8I/AAAAAAAAAB4/rdHwnRbOgws/s1600-h/travbuddy-profile.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://3.bp.blogspot.com/_6VBNQgI5vVA/RqUnN30wf8I/AAAAAAAAAB4/rdHwnRbOgws/s400/travbuddy-profile.jpg" alt="" id="BLOGGER_PHOTO_ID_5090518073089228738" border="0" /></a><br />Create Posts for specific topics<br /><ul><li>Use your Posts as deep-linking opportunities... when possible, link to valuable interior pages of your website that support the topics you post about.</li><li>Write helpful, insightful posts. Be original, funny and useful. Show your personality.</li><li>Review local businesses, activities, attractions, etc.</li><li>Goal: get some high-quality deep-links</li></ul><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_6VBNQgI5vVA/RqUnkH0wf9I/AAAAAAAAACA/7rChvxEMwVg/s1600-h/travbuddy-listing.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://4.bp.blogspot.com/_6VBNQgI5vVA/RqUnkH0wf9I/AAAAAAAAACA/7rChvxEMwVg/s400/travbuddy-listing.jpg" alt="" id="BLOGGER_PHOTO_ID_5090518455341318098" border="0" /></a><br />Link to your profile and individual posts from additional sites<br /><ul><li>Use social bookmarking sites like del.icio.us or Magnolia.</li><li>Use free blogging, wiki and page-creationg sites that let you set up your own little mini-websites.<br /></li><li>Goal: Help search engines find and index the pages that you created and give them a bit of Page Rank.</li></ul><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_6VBNQgI5vVA/RqUo7H0wf-I/AAAAAAAAACI/t11zMFsI_j8/s1600-h/delicious.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://4.bp.blogspot.com/_6VBNQgI5vVA/RqUo7H0wf-I/AAAAAAAAACI/t11zMFsI_j8/s400/delicious.jpg" alt="" id="BLOGGER_PHOTO_ID_5090519949989937122" border="0" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7090668413678903762-8966568236505755840?l=spotlightonsocialmedia.blogspot.com' alt='' /></div>Trent Blizzardhttp://www.blogger.com/profile/11635752093443379617noreply@blogger.com0tag:blogger.com,1999:blog-7090668413678903762.post-44413883135003533962007-07-15T22:23:00.000-07:002007-07-25T09:03:15.888-07:00This is a system meant to get your local businesses and your website "on the map." It works well for a DMO (destination marketing organization) or an individual business working to develop their website into an authority portal.<br /><br />It is relatively easy to accomplish. Potential Benefits include:<br /><ul><li>High Quality Links that help you in SERP (search engine results placement).</li><li>Improved SERS (Search Engine Results Saturation)</li><li>Improved "local search" results and "image search" results.<br /></li><li>Drive Quality Traffic directly to your website</li></ul>Add your attractions to <a href="http://www.communitywalk.com/">Community Walk</a><br /><ul><li>Write SEO friendly text, upload photos. Allow comments.<br /></li><li>Link your main map page to your homepage and deeplink each attraction page to an interior page on your website.</li><li>Pull photos from Flickr (below) instead of uploading directly.</li></ul><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.communitywalk.com/glenwood_springs/glenwood_springs_colorado/map/12775"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://bp0.blogger.com/_6VBNQgI5vVA/RqUtDX0wf_I/AAAAAAAAACQ/UZWbOy-GZp4/s400/communitywalk.jpg" alt="" id="BLOGGER_PHOTO_ID_5090524489770369010" border="0" /></a><br />Upload photos to <a href="http://www.flickr.com/">Flickr</a><br /><ul><li>Create Galleries that link to your homepage.</li><li>Write SEO friendly and meaningful descriptions and tags; add deep-link hyperlinks.</li><li>Learn how to do Long/Lat and add your photos to the Flickr Map area.</li><li>Setup a Flickr Group and add your photos to it.</li></ul><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://flickr.com/photos/66668873@N00/206906391/"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://bp0.blogger.com/_6VBNQgI5vVA/RqUuUX0wgAI/AAAAAAAAACY/zT861wpTsAA/s400/flickr.jpg" alt="" id="BLOGGER_PHOTO_ID_5090525881339772930" border="0" /></a><br />Upload to Google Earth's <a href="http://bbs.keyhole.com/">Keyhole</a> System<br /><ul><li>Create an account in Google's Keyhole system</li><li>Upload the KML file created by CommunityWalk</li></ul><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.google.com/custom?q=glenwood+hot+springs&hl=en&amp;client=google-coop&cof=AH:left%3BS:http://bbs.keyhole.com%3BCX:Google%2520Earth%2520Community%3BL:http://www.google.com/options/icons/earth.gif%3BLH:35%3BLP:1%3BGFNT:%23666666%3BDIV:%23cccccc%3B&amp;cx=015886696515580526130:2q6y4vf4wgk&adkw=AELymgWGaBqtJUjfAM_zVEenvW1ws0r_q4qNNMXlaBtRbayyA0IXXIJT7813T7jF3XX3IavRRk5fgMnut5nZ9IS_DI_zTgq816MjfMW96M-7DjEtIcppDr_2ytendwrT-E3xEGL_MQlqkinB0IbriE0vSnkWjZS-uMIzzbKo4h1190MFFBJQ4GQ&amp;start=20&sa=N"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://bp3.blogger.com/_6VBNQgI5vVA/RqUvsH0wgBI/AAAAAAAAACg/pz4MDsPkEQk/s400/tapeitokyo.jpg" alt="" id="BLOGGER_PHOTO_ID_5090527388873293842" border="0" /></a><br />Link to your CommunityWalk and Flickr Pages using Secondary Linking Strategy.<br /><ul><li>Use social bookmarking sites like del.icio.us or Magnolia.</li><li>Use free blogging, wiki and page-creationg sites that let you set up your own little mini-websites.</li><li>If possible, embed your CommunityWalk maps into your website (using Iframe)<br /></li></ul><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7090668413678903762-4441388313500353396?l=spotlightonsocialmedia.blogspot.com' alt='' /></div>Trent Blizzardhttp://www.blogger.com/profile/11635752093443379617noreply@blogger.com0